Lead Triage
Hina Qureshi · managing partner, Caravan Events — every lead lands in info@
Caravan Events’ leads land in a shared inbox — wedding inquiries mixed in with a bank’s annual-conference RFP worth forty times as much. Hina triages by scrolling, usually at night, sometimes too late: the good ones expect a reply the same day.
Now every inbound lead is classified and scored the moment it lands, and a priority digest sits in the inbox before she opens it — the two that matter already on top, each with the arithmetic that put it there.