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The Price Watcher

Omar Farooq · CEO, Vertex Distribution — margins that move with palm oil and the rupee

Vertex’s margins move with sugar, palm oil, packaging film, and the rupee — and Omar finds out prices moved when a supplier’s new invoice does the telling.

The Price Watcher tracks the benchmarks he names and alerts only when a threshold trips — so a quiet week sends nothing, and a moving market never surprises an invoice.

fictional demo · real workflow concept · ready to build we run it for you silence in quiet weeks, a warning the moment it matters 2–3 week build

The mock

A sketch of a threshold alert — not yet built for a client, which is why it fades out.

concept mock

Vertex Distribution

Price Watch — 2 alerts this week

5 benchmarks tracked · alerts only on your thresholds

Palm oil (Malaysia FOB) +6.1% in 10 days

Third consecutive rise; supplier quotes usually follow within the month. Renegotiation window is now.

PKR/USD past your 292 threshold

Import costings set before June need a re-check.

Quiet: sugar, BOPP film, KHI–LHE freight

All inside normal range — no noise sent.

What we’d build

What arrives: movement alerts on the commodities and rates you name — with thresholds you set, not daily noise.
When: only when a threshold trips; a quiet week sends nothing.
Your part: it informs the buying decision; it doesn’t place orders.

The essentials

We run this for you. You don’t operate anything; the brief just arrives. Your decisions: the watchlist and the thresholds.

Build time: 2–3 weeks
Honest note: Public benchmark prices, not your supplier’s private list — it tells you when to renegotiate, not what they’ll say.

More for operations: The Follow-Through Tracker · The Price Watcher · SOP Genie · The Morning Room

Want this for your business?

The market moves before the invoice arrives. Get the head start in writing.

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